A keyword phrase is very often two or more words that are used by visitors who are using search engines to find information based on that particular phrase.
For example, if your company sells software for tracking the hours your team spends on a project, you want to rank on the keyword phase “time tracking software” to draw more visitors interested in the topic to your website.
Visitors to search engines use keyword phrases in their everyday searches. Although they many not search the exact phrase you want to target, they could use the words in your phase as part of a complete sentence or simply in a different order. The result may be that your website populates on the Search Engine Results Page (SERP).
Exact Keyword Phase
Using precise keyword phrases will proved search engine users quick and accurate results. When a visitor uses a precise keyword phrase, he or she will spend less time looking at unrelated information, and if your pages rank on those keyword phrases well, you could populate at the top of the SERP.
Content Workshop can help you with Keyword Phrase research based on your company’s solutions and your competitors. To learn more, contact us today!