Why Invite Guest Bloggers to Post on Your Site?
All of us who work in the business of content writing are merely players on the global marketing stage. The seemingly infinite amount of marketing content produced every day by writers churns like the ocean of information it is.
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SEO Is a Marketplace War. Don’t Surrender. Strategize.
Search Engine Optimization, or SEO, is the part of your marketing strategy that’s easiest to neglect. Yet it can also be the hardest to master. When a potential customer hops onto Google and searches for the kinds of products or services your company offers, where...
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SEO Fundamentals: What is Link Building?
What helps a page rank on Google? Every time your blog post is linked to by another website it gives your website a significant spike in domain authority and raises your rank in Google search. Link building is a serious component of modern SEO strategy and can be crucial in expanding your search visibility quickly and generating more traffic for your site.
So, let’s dive in.
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Why Blogging Is Crucial for Business
Who has time to blog? I mean, we’re all so busy trying to meet the requirements thrust on us by business, family, and having a social life that blogging seems…extra. Also, blogging is really just a hobby for angsty teenagers, right? Think again! Let’s talk about why blogging is crucial for business.
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The History of Influencer Marketing
The efficacy of influencer marketing is grounded in why it works, not how. Whether it is a fad that will fade in time or new staple mode of marketing isn’t relevant in the moment. All that matters are conversion rates and costs.
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Getting Personal with Marketing Personas
Personas allow marketing writers to imagine the perfect reader for their content, including who they are, their desires and what that means for a client company and its competitors.
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SEO 101: What Is Search Engine Optimization?
Ever wonder what SEO is? Thought you knew, but now you’re not so sure? Read on and get your learn on!
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Writing to Sell: What it Means to be a Copywriter in Modern Times
Copywriting is the act of writing text for the purpose of advertising or other forms of marketing. In short, copywriting is business writing, or more simply, writing to sell.
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All the Web’s a Stage: On the Art of Content Writing
All of us who work in the business of content writing are merely players on the global marketing stage. The seemingly infinite amount of marketing content produced every day by writers churns like the ocean of information it is.
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