Writing to Sell: What it Means to be a Copywriter in Modern Times
Copywriting is the act of writing text for the purpose of advertising or other forms of marketing. In short, copywriting is business writing, or more simply, writing to sell.
All the Web’s a Stage: On the Art of Content Writing
All of us who work in the business of content writing are merely players on the global marketing stage. The seemingly infinite amount of marketing content produced every day by writers churns like the ocean of information it is.