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Copywriting Courses: Lessons for the Self-Taught

Copywriting Courses: Lessons for the Self-Taught

by Connor Holmes | Nov 19, 2020 | Content Marketing, Content Writer

In grade school, long before I started copywriting, I published my first poem. The poem was included in a collection of children’s poetry, a copy of which I still have on my bookshelf today. Don’t worry. I won’t torture you with an excerpt. I’ve spent much of my life...
Writing to Sell: What it Means to be a Copywriter in Modern Times

Writing to Sell: What it Means to be a Copywriter in Modern Times

by Cameron Marcus Kennerly | Jun 21, 2018 | Content Writer, Resources

Copywriting is the act of writing text for the purpose of advertising or other forms of marketing. In short, copywriting is business writing, or more simply, writing to sell.

All the Web’s a Stage: On the Art of Content Writing

All the Web’s a Stage: On the Art of Content Writing

by Steven Thomas Howell | Jun 16, 2018 | Content Writer, Resources

All of us who work in the business of content writing are merely players on the global marketing stage. The seemingly infinite amount of marketing content produced every day by writers churns like the ocean of information it is.

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