Graphic Design Basics for Non-Designers

Graphic Design Basics for Non-Designers

Pop quiz: Should design follow copy, or vice versa?  The answer: neither. Too often, copywriters and designers work in their separate silos, throwing a project back and forth over the transom, rolling their eyes at the other’s boneheaded suggestions and making...
Freelance Business Development Tactics for Copywriters

Freelance Business Development Tactics for Copywriters

Freelance copywriting is more than just writing – it requires that you find paying customers and repeat business. Whether you are pursuing a full-time freelance career, or copywriting as a side-gig, you need to solicit paying customers. This article takes a look at freelance business development tactics for copywriters.

SEO Fundamentals:  What is Link Building?

SEO Fundamentals: What is Link Building?

What helps a page rank on Google? Every time your blog post is linked to by another website it gives your website a significant spike in domain authority and raises your rank in Google search. Link building is a serious component of modern SEO strategy and can be crucial in expanding your search visibility quickly and generating more traffic for your site.

So, let’s dive in.