Who has time to blog? I mean, we’re all so busy trying to meet the requirements thrust on us by business, family, and having a social life that blogging seems…extra. Also, blogging is really just a hobby for angsty teenagers, right? Think again! Let’s talk about why blogging is crucial for business.
The efficacy of influencer marketing is grounded in why it works, not how. Whether it is a fad that will fade in time or new staple mode of marketing isn’t relevant in the moment. All that matters are conversion rates and costs.
Personas allow marketing writers to imagine the perfect reader for their content, including who they are, their desires and what that means for a client company and its competitors.
Ever wonder what SEO is? Thought you knew, but now you’re not so sure? Read on and get your learn on!
Copywriting is the act of writing text for the purpose of advertising or other forms of marketing. In short, copywriting is business writing, or more simply, writing to sell.
All of us who work in the business of content writing are merely players on the global marketing stage. The seemingly infinite amount of marketing content produced every day by writers churns like the ocean of information it is.