SEO Is a Marketplace War. Don’t Surrender. Strategize.
Search Engine Optimization, or SEO, is the part of your marketing strategy that’s easiest to neglect. Yet it can also be the hardest to master. When a potential customer hops onto Google and searches for the kinds of products or services your company offers, where...
Getting Personal with Marketing Personas
Personas allow marketing writers to imagine the perfect reader for their content, including who they are, their desires and what that means for a client company and its competitors.