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Content Writer Workshop
SEO Is a Marketplace War. Don’t Surrender. Strategize.

SEO Is a Marketplace War. Don’t Surrender. Strategize.

by Connor Holmes | Oct 26, 2018 | Resources, Search Engine Optimization

Search Engine Optimization, or SEO, is the part of your marketing strategy that’s easiest to neglect. Yet it can also be the hardest to master. When a potential customer hops onto Google and searches for the kinds of products or services your company offers, where...
Getting Personal with Marketing Personas

Getting Personal with Marketing Personas

by Connor Holmes | Oct 17, 2018 | Marketing Personas, Resources

Personas allow marketing writers to imagine the perfect reader for their content, including who they are, their desires and what that means for a client company and its competitors.

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