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Copywriting Courses: Lessons for the Self-Taught

Copywriting Courses: Lessons for the Self-Taught

by Connor Holmes | Nov 19, 2020 | Content Marketing, Content Writer

In grade school, long before I started copywriting, I published my first poem. The poem was included in a collection of children’s poetry, a copy of which I still have on my bookshelf today. Don’t worry. I won’t torture you with an excerpt. I’ve spent much of my life...
SEO Is a Marketplace War. Don’t Surrender. Strategize.

SEO Is a Marketplace War. Don’t Surrender. Strategize.

by Connor Holmes | Oct 26, 2018 | Resources, Search Engine Optimization

Search Engine Optimization, or SEO, is the part of your marketing strategy that’s easiest to neglect. Yet it can also be the hardest to master. When a potential customer hops onto Google and searches for the kinds of products or services your company offers, where...
Getting Personal with Marketing Personas

Getting Personal with Marketing Personas

by Connor Holmes | Oct 17, 2018 | Marketing Personas, Resources

Personas allow marketing writers to imagine the perfect reader for their content, including who they are, their desires and what that means for a client company and its competitors.

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Clearwater, Florida (HQ):
600 Cleveland Street, STE 218,
Clearwater, Florida, 33755

Lexington, Kentucky:
110 W. Vine Street, STE 300,
Lexington, Kentucky 40507

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