The Art of the Alliance: How a Copywriting Agency Can Be a Trusted Partner
Learn how to find the right copywriting agency partner and why you should opt for an agency rather than a freelancer to ensure the success of your brand’s message.
Why Content Marketing is Important
Do you wish you had an employee who worked 24/7, supported your sales team, audited your sales funnel in real-time, reduced your customer support burden, and worked with search engines to answer your potential customers’ questions? That employee doesn’t exist, but...
How Personas Can Drive Your Content Marketing Plan
So you’ve just started a new gig in content marketing and inherited some okay-at-best personas, but you don’t know what to do with them. Or maybe you’re part of the “personas are dead” crowd and can’t see the value they could possibly bring to your content marketing...
Gatekeeping: The Gated vs. Ungated Content Debate
“To gate or not to gate, that is the question” – Shakespeare (paraphrased) To gate or not to gate content is a long-standing, eternal conflict in the content marketing world. Hop on LinkedIn any day of the week, and you’ll find marketers, content...
Four Benefits of Content Marketing
Grow your business by reaping these benefits of content marketing.
Content Marketing in the Bluegrass State
Have you heard the analogy that the United States is a melting pot? Sure you have. It’s overused, and also untrue. How about the one that we’re more like a bowl of burgoo: a collection of unique ingredients all with their own flavor grouped together, but each with a...
Copywriting Courses: Lessons for the Self-Taught
In grade school, long before I started copywriting, I published my first poem. The poem was included in a collection of children’s poetry, a copy of which I still have on my bookshelf today. Don’t worry. I won’t torture you with an excerpt. I’ve spent much of my life...
SEO Fundamentals: What is Link Building?
What helps a page rank on Google? Every time your blog post is linked to by another website it gives your website a significant spike in domain authority and raises your rank in Google search. Link building is a serious component of modern SEO strategy and can be crucial in expanding your search visibility quickly and generating more traffic for your site.
So, let’s dive in.