The Art of the Alliance: How a Copywriting Agency Can Be a Trusted Partner
Learn how to find the right copywriting agency partner and why you should opt for an agency rather than a freelancer to ensure the success of your brand’s message.
Why Content Marketing is Important
Do you wish you had an employee who worked 24/7, supported your sales team, audited your sales funnel in real-time, reduced your customer support burden, and worked with search engines to answer your potential customers’ questions? That employee doesn’t exist, but...
How Personas Can Drive Your Content Marketing Plan
So you’ve just started a new gig in content marketing and inherited some okay-at-best personas, but you don’t know what to do with them. Or maybe you’re part of the “personas are dead” crowd and can’t see the value they could possibly bring to your content marketing...
Gatekeeping: The Gated vs. Ungated Content Debate
“To gate or not to gate, that is the question” – Shakespeare (paraphrased) To gate or not to gate content is a long-standing, eternal conflict in the content marketing world. Hop on LinkedIn any day of the week, and you’ll find marketers, content...
Don’t Swipe Right on the Wrong Copywriting Agency & the Top 3 Things to Help you Pick the Right One
Selecting the best copywriting agency to support your organization can be difficult, but these 3 things can help you swipe left on those that don’t fit your needs.
Four Benefits of Content Marketing
Grow your business by reaping these benefits of content marketing.
Don’t Let These Top 5 MVP Misconceptions Prevent Success
Minimum viable products (MVPs) allow entrepreneurs to discover the best ways to bring their ideas to market and serve their customers, but the Top 5 MVP Misconceptions can hinder success.In a way, it’s a natural reaction. People aren’t told to dream small. They’re...
Ebner.Marketing Merges with Content Workshop
After two and a half years, we’ve decided to merge the Ebner.Marketing brand into Content Workshop. Why? In a single word: focus. Ebner.Marketing grew quickly after our launch in 2019 and was pivotal to our survival through the pandemic era. However, Ebner.Marketing’s...
April 2022 SEO Update
The month of April was a wild one for Google!Over here at Content Workshop, we’ve noticed a lot of volatility in Google rankings and Google organic traffic to sites this last month. We’re not alone. The SEO forums we follow are abuzz with people reporting big swings...
Content Marketing in the Bluegrass State
Have you heard the analogy that the United States is a melting pot? Sure you have. It’s overused, and also untrue. How about the one that we’re more like a bowl of burgoo: a collection of unique ingredients all with their own flavor grouped together, but each with a...
What’s New at Content Workshop?
Content Workshop is a content marketing agency with offices in Clearwater, Florida and Lexington, Kentucky. We believe in the story of your business, and we partner with you to write unique content using our proven SEO strategy. Our goal is to grow organic traffic to...
Content Workshop Opens Lexington, Kentucky Office
LEXINGTON, KENTUCKY: Content Workshop was founded in 2013 with the goal of providing storytelling solutions for small, overworked marketing teams in transformative industries looking to grow through content. Since their inception, Content Workshop has grown to service...
Copywriting Courses: Lessons for the Self-Taught
In grade school, long before I started copywriting, I published my first poem. The poem was included in a collection of children’s poetry, a copy of which I still have on my bookshelf today. Don’t worry. I won’t torture you with an excerpt. I’ve spent much of my life...
Graphic Design Basics for Non-Designers
Pop quiz: Should design follow copy, or vice versa? The answer: neither. Too often, copywriters and designers work in their separate silos, throwing a project back and forth over the transom, rolling their eyes at the other’s boneheaded suggestions and making...
After you learn graphic design, how do you find clients?
When you learn graphic design, the next step is finding your first few clients.