Getting Personal with Marketing Personas
Personas allow marketing writers to imagine the perfect reader for their content, including who they are, their desires and what that means for a client company and its competitors.
SEO 101: What Is Search Engine Optimization?
Ever wonder what SEO is? Thought you knew, but now you’re not so sure? Read on and get your learn on!
Writing to Sell: What it Means to be a Copywriter in Modern Times
Copywriting is the act of writing text for the purpose of advertising or other forms of marketing. In short, copywriting is business writing, or more simply, writing to sell.
All the Web’s a Stage: On the Art of Content Writing
All of us who work in the business of content writing are merely players on the global marketing stage. The seemingly infinite amount of marketing content produced every day by writers churns like the ocean of information it is.